What are cookies?

Cookies are short text files that are delivered by a web server and stored on a computer via a browser. If you return to the same website, the browser will send the saved file back and the server will receive any information it previously stored with you.

How and why are cookies used?

Cookies are a necessary condition for functional web analytics. Statistics and other measuring systems work on the principle of cookies, which store the visitor’s identifier, source of visit, time, etc. in cookies. They read and supplement the obtained data on other pages and can “chase” such a user. These small text files are also used to store the status that the user is logged in on the page (to the administration of the website, e-shop, social networks, etc.). This type of cookie is not known as an authentication cookie. Without this cookie, the server did not recognize that it had already authenticated and logged the user on the site and took place again when you visit every other page.

What are the types of cookies?

First-party cookie – a small text cookie is stored using a script that runs on a given domain. Such cookies are generally considered safer. It passes much better through firewalls and stricter browser security rules. For example, this type of cookie is used by Google Analytics (by default). Third-party cookie – a cookie is stored using a script that is downloaded to the website from other domains. Thus, one and the same cookie can be loaded to different places on the Internet, and thus it is possible for the user to monitor across other domains.

Why a cookie?

As you may have thought, the cookie itself means biscuit in English. This name is derived from the Anglo-Saxon custom of offering visitors a biscuit to create a homely and pleasant atmosphere.

What types of cookies do we use?

Cookies can be divided into two types in terms of durability. One of the second cookies is temporary (session cookies), which are stored in the browser only until you close the browser. Another type are long-term cookies (persistent cookies), which remain stored longer or until well, when you do not manually delete them from the browser.
In terms of their functions, cookies can be divided into several types. The first type of cookies are remarketing cookies, which we use to personalize the content of our ads and their proper targeting. Another type is analytical cookies, which tell us how to increase the comfort of our users by understanding the data from which our website is compatible. Essential cookies are essential for the basic functionality of the website. Another type of cookie that we use is conversion cookies, which help us analyze the performance of conversion channels. The last type of cookies we use are tracking cookies (so-called tracking), which in combination with conversion cookies can analyze the performance of various conversion channels. Some cookies may obtain information that is used by third parties. These cookies directly support our advertising activities (PPC systems AdWords, Sklik, ..). Thanks to these cookies, we are able to customize the display of banners or advertisements on the websites you display. However, we are unable to identify you based on this information.

How can I refuse the use of cookies?

The use of cookies can be set using your internet browser. Most browsers automatically accept cookies by default. It is therefore possible to reject cookies in your browser settings or to set the use of only some of them.

How do I opt out of cookies in Google Chrome?

Cookie for folder procedure:

  • Select the Chrome menu icon
  • Select Settings
  • At the bottom of the page, select Show advanced settings
  • In the Privacy section, select Content settings
  • Select Prevent sites from setting any data
  • Select Done

How do I refuse the use of cookies in Firefox?

Cookie for folder procedure:

  • Tap the menu to confirm the menu and confirm Options
  • Go to the Privacy section
  • You can select History Settings: to Use custom settings for history
  • The Allow third party cookies to Never option is enabled

How to refuse the use of cookies in Internet Explorer?

Cookie for folder procedure:

  • Select the IE menu icon
  • Select Security and select Enable / Disable Surveillance Protection
  • Click on your individual list
  • Check Block automatically
  • Next, select Security and click Enable Do Not Track (Do Not Track) Request
  • Confirm the On confirmation